AXS Secures Exclusive Ticketing Role for Wrangler National Finals Rodeo in Las Vegas

AXS has been appointed the exclusive primary and secondary ticketing partner for the Wrangler National Finals Rodeo (NFR) in Las Vegas. The partnership consolidates primary ticket sales, official resale, and sponsorship under AXS, allowing season‑ticket holders to manage their tickets and resale activity through the AXS account and mobile app. Individual performance tickets will be sold via an official Fan‑to‑Fan marketplace, with season tickets and marketplace listings opening in August and general‑public sales following later that month.

The 41st‑annual NFR will take place at the Thomas & Mack Center in December, drawing the top 15 contestants in events such as bareback riding, steer wrestling and barrel racing. The rodeo, described as the richest and most prestigious in the world, recorded 175,846 attendees across ten rounds in 2025 and has sold out 379 consecutive performances in Las Vegas. As part of the deal, AXS will receive on‑site branding, digital activations and promotional opportunities, while the organization gains richer insights and greater control over ticketing operations.

“Las Vegas Events is pleased to partner with AXS to provide NFR season‑ticket holders and fans with a more integrated ticketing experience,” said LV Events President Tim Keener. AXS North America President Tom Andrus added that the integrated platform will give fans a seamless, trusted experience and help the rodeo capture richer data.