< Back to all clusters
[CULTURE] · Japan · 2 sources

started · updated

Aya Ueto promotes Aoki ‘Pajama Suit’ at product launch

Actress Aya Ueto attended the Aoki business strategy and new product presentation in Tokyo to promote the company’s ‘Pajama Suit.’ The product, which features a concept of ‘looking like a suit but feeling like pajamas,’ has approached 1 million units in cumulative sales over the last six years.

Ueto, who has served as an ambassador for Aoki since 2003, remarked on her personal growth regarding professional attire. She noted that while she previously felt as though she was merely ‘wearing a suit’ due to her youth, she now feels more comfortable and at home in formal wear as her acting roles have evolved.

During the event, Ueto highlighted the practical benefits of the clothing for parents, noting that the suits are machine washable at home. She described the comfort of the garment as being similar to sweatpants, stating it allows for ease of movement without wrinkling.

Entities

Aoki · Aya Ueto