Aydın Chamber of Commerce inspects fig businesses to protect brand value

The Aydın Chamber of Commerce (AYTO) has launched inspections of fig businesses to protect the brand value of Aydın Fig, which holds geographical indication registration in both Turkey and the European Union.

A specialized Inspection Commission, comprising experts from the Ministry of Agriculture and Forestry and the Fig Research Institute, is visiting businesses that currently use the geographical indication or intend to apply for it. The commission is conducting audits of existing users and providing guidance on the application and usage processes for new applicants.

Hakan Ülken, President of AYTO and a member of the TOBB Board of Directors, emphasized the importance of ensuring the sustainability and protection of this registered value. He stated that the goal is to preserve the quality of Aydın Fig and transform the added value provided by the geographical indication into stronger economic benefits for producers and businesses.