B-R Thirty-One Ice Cream announces Genshin Impact collaboration

B-R Thirty-One Ice Cream is launching its first collaboration with the open-world RPG Genshin Impact, developed by HoYoverse. The campaign, themed ‘Sweet Ice Cream Time’, will run from September 8 to October 6, 2026, with pre-orders beginning August 28.

Available exclusively via mobile order, the collaboration features special menu items including the ‘Genshin Ice Cream Set’ and the ‘Genshin Fresh Pack Mini’. These sets include limited-edition merchandise such as acrylic stands of characters Flynz and Linnea, or acrylic keychains featuring characters like Iluga, Flynz, Linnea, and Odette.

Customers who purchase these specific sets will also receive serial codes for in-game items, including a ‘Sweet Ice Cream Wagon’ furniture item, a ‘Sweet Ice Cream Set’ recipe, 100 Primogems, 20,000 Mora, and 3 Hero's Wit. Additionally, the ‘31Club’ app will host various campaigns, including the distribution of limited-edition stickers and pick sheets.