B2B ecommerce platforms show varying adoption trends

Recent data highlights shifting trends in B2B ecommerce platforms across different sectors. In the golf retail industry, a study by Circana for the Association of Golf Merchandisers shows RepSpark as a leading technology platform, with adoption rates increasing from 72 percent in 2023 to 80 percent in 2025. Other notable platforms include Golf Genius, which maintains a 78 percent adoption rate for tournament and event management, and NuOrder, which saw growth from 38 percent to 50 percent over the same period.

In the broader United States B2B ecommerce landscape for 2024-2025, eWorldTrade is identified as a top platform due to its global reach and user-friendly marketplace. Alibaba.com remains a major global player connecting international buyers and suppliers, while Amazon Business continues to leverage its extensive logistics network to facilitate business-to-business transactions.