B2L!VE promotes Brazilian tourism at FIT Buenos Aires

B2L!VE, an event and live marketing agency under Grupo BBG Brasil, is launching the ‘Experiência Brasil’ platform at the FIT Buenos Aires fair from September 26 to 29. The initiative aims to promote Brazilian tourism and foster business connections within the international trade sector.

The platform will feature various Brazilian destinations and companies, including the states and cities of São Paulo, Espírito Santo, Bahia, Porto Seguro, Alagoas, Pernambuco, Paraíba, and Rio Grande do Norte, as well as Hero Seguros and the Vila Galé hotel chain. Specific activations are planned for Ilhabela, the City of São Paulo, and Espírito Santo.

The strategy targets the Argentine market, which remains the primary source of international travelers to Brazil. Data shows that in 2025, 3,386,823 Argentine visitors arrived in Brazil, accounting for approximately 36.5% of all international arrivals. In the first half of 2026, this figure represented 37.6% of the international flow.