Baazar Kolkata appoints Kartik Aaryan as brand ambassador

Baazar Kolkata, an Indian value retail chain, has appointed actor Kartik Aaryan as its new brand ambassador. The partnership is intended to support the company’s expansion and connect with modern Indian families.

Founded in 2002, Baazar Retail has grown from a regional presence in Eastern India to a national network of 250 stores across 13 states. The retailer focuses on providing fashion, lifestyle, and home essentials at affordable prices to consumers in metropolitan areas, tier-II and tier-III cities, and emerging markets.

Abhishek Khemka, Director and CEO of Baazar Retail, stated that Aaryan represents a confident and aspirational new generation that reflects the evolving mindset of the brand’s customers. The collaboration arrives as the company prepares for the upcoming festive season.