BAC Honduras hosts digital technology and AI summit

To mark its 50th anniversary in Honduras, BAC Honduras presented ‘The Future Of Digital 2026: Orchestrated IA: The New Power’. The event, organized by IdeaWorks International, drew approximately 2,000 participants to discuss how technological advancements are reshaping business operations, decision-making, and productivity.

Specialists addressed topics including automation, data management, customer experience, and new applications for artificial intelligence. A key highlight was the presentation of a study regarding AI usage in Honduras, which identified specific opportunities and challenges for strategic, secure, and responsible adoption. The findings emphasized the need to apply AI to concrete business needs, strengthen data management, and develop team capabilities to effectively leverage the technology.