Bacardí and Coca-Cola launch sugar-free ready-to-drink beverage in Mexico

Coca-Cola Mexico and Bacardí have announced the launch of Bacardí & Coca-Cola Zero, a new ready-to-drink (RTD) alcoholic beverage. The product combines Bacardí rum with Coca-Cola Zero, providing a sugar-free option for consumers.

The launch aims to expand both companies' presence in the alcoholic ready-to-drink category. According to María Sol Jares, Vice President of ARTD LATAM at The Coca-Cola Company, the product is an evolution of their portfolio designed to meet consumer preferences for sugar-free alternatives. Daniel Aliaga, Vice President and General Director of Bacardí for Latin America and the Caribbean, noted that the combination of rum and Coca-Cola Zero has emerged naturally from consumer habits.

The new beverage will be available alongside the original Bacardí & Coca-Cola version at retail locations throughout Mexico.