Bacardí and designer Andrea Marín launch Halloween-themed packaging

Bacardí has introduced a special Halloween edition featuring bottles designed to glow in the dark. The campaign includes a limited-edition luminous label, a themed cocktail called the ‘Bacardí Glowjito’, and a capsule collection for the brand's official store featuring seasonal apparel and a light-up sarcophagus bottle case.

In a separate creative concept, designer Andrea Marín has developed ‘Nébora’, a series of liqueur bottle designs that utilize sculptural white envelopes to mimic the appearance of ghosts. Unlike traditional seasonal packaging that relies on illustrations of pumpkins or bats, this design uses irregular curves and folds to create a sense of movement, allowing the color of the liquid to show through the sculptural drapery.