Bacardí Jamaiquita launches at Nescafé Vaivén festival

Bacardí officially launched its new product, Bacardí Jamaiquita, during the Nescafé Vaivén festival. The brand established a dedicated presence through Casa Bacardí Jamaiquita, a social hub designed for festival attendees to gather, enjoy music, and experience the new flavor.

As part of the festivities, the brand hosted a pre-party in Cuernavaca, Morelos, featuring a DJ set by the band Clubz. During the main festival, the brand presented a special Bacardí Stage Stunt involving pyrotechnics and a high-energy production to mark the official product debut. Attendees also had access to an official Bacardí store offering branded merchandise such as glassware, bandanas, and caps.