Baci Perugina and Moschino launch limited edition chocolate collaboration

Baci Perugina and the fashion house Moschino have launched a collaborative project titled ‘Baci x Moschino’. The partnership merges the Italian chocolate brand’s confectionery tradition with Moschino’s pop and irreverent aesthetic.

The collaboration debuts with a limited edition chocolate called ‘Biscuit Sublime’. This product features a milk chocolate coating with a gianduia center, caramelized cocoa seed granules, cocoa biscuit nuggets, and a whole hazelnut.

The packaging has been redesigned to reflect Moschino’s visual codes, replacing the traditional silver wrapper with a gold design decorated with black polka dots. Additionally, the internal messages, or ‘cartigli’, have been updated with fashion-themed quotes such as ‘Fashion, like love, follows no rules’ and ‘Being fashionable never goes out of fashion’. The project is expected to continue over the coming months through various special activations.