Bad Bunny concerts drive record ticket sales and economic growth in Puerto Rico

Bad Bunny’s “Cerramos en Casa” concert series in Puerto Rico has achieved record-breaking commercial success. The two shows held at Hiram Bithorn Stadium on August 22 and 23 saw over 60,000 tickets sell out in approximately six hours. According to PR Ticket, demand for the event was comparable to global tours by artists such as Taylor Swift, Coldplay, and BTS, with more than 1.5 million fans joining the virtual queue.

The events also provided a significant economic boost to San Juan. Data from Visa Consulting & Analytics indicates an 11% increase in total Visa transactions compared to the same period last year. International visitor transactions rose by 22%, with notable growth from travelers arriving from Spain (46%), Mexico (45%), and the Dominican Republic (26%).

Consumption was highest in the food and restaurant sectors, which saw a 19% increase in transactions, while the lodging sector grew by 8%. Additionally, contactless payments increased by 15%, reflecting a shift toward digital payment methods during the high-traffic period.