Bad Bunny's Spanish Tour Generates Over €120 Million in Ticket Sales

Bad Bunny performed 12 concerts in Spain, with two shows at Barcelona's Lluís Companys Stadium drawing about 55,000 spectators each and ten shows at Madrid's Riyadh Metropolitano stadium, which holds roughly 70,000 people per night. The combined attendance reached more than 810,000.

Ticket prices ranged from €90 for the cheapest seats to over €250 for premium packages, with an estimated average price of €150. Based on that average, ticket revenue alone is projected at €121.5 million, not counting additional income from merchandise, sponsorships and other commercial activities tied to the tour.

The final Madrid concert attracted widespread attention when Bad Bunny appeared on stage wearing a black skirt, a moment that went viral on social media and sparked discussion about gender norms, underscoring his cultural impact beyond the music.