Bad Wimpfen named Germany’s most beautiful old town

Bad Wimpfen has been named Germany’s most beautiful old town by the Travelbook Award 2025 community. Located in Baden-Württemberg on the Neckar river, the spa town beat out competitors such as Wetzlar and Flensburg.

The town is noted for its medieval charm, featuring half-timbered houses, narrow cobblestone streets, and the Kaiserpfalz, a residence once expanded by Emperor Friedrich Barbarossa. Other landmarks include the Blue Tower, which offers views over the Neckar valley.

In a separate analysis of digital interest regarding historical city centers, Heidelberg emerged as the leader in search volume with approximately 44,100 monthly queries. Other high-ranking cities in terms of online interest include Düsseldorf and Lübeck, while the town of Füssen also secured a top position.