Bahrain and Egypt promote tourism at World Travel Market in London

Bahrain and Egypt are actively promoting their tourism sectors through participation in international events in London. The Bahrain Tourism and Exhibitions Authority participated in the World Travel Market 2026, featuring a national pavilion with ten exhibitors, including Gulf Air and the Bahrain International Exhibition & Convention Centre. Dana Osama Al Saad, Deputy CEO of Marketing and Business Development, stated the participation aims to enhance the Kingdom's international presence and showcase investment opportunities in its tourism sector.

Simultaneously, Egypt is participating as a key partner in the London International Tourism Exchange 2026. Egyptian officials and lawmakers have praised the Ministry of Tourism and Antiquities for launching an integrated promotional campaign in the British capital. The initiative is viewed as an economic strategy to increase foreign currency inflows, attract investment, and boost tourist arrivals from the important British market.