Castellum strategist discusses evolving role of the office

Castellum workplace strategist Heléne Lidström emphasizes that the role of the office is evolving into a strategic tool for business, culture, and talent attraction. According to Castellum’s trend report, 'Framtidens Arbetsliv', 91 percent of respondents view the office as important for a positive corporate culture, marking a 15 percentage point increase since 2023.

Lidström suggests that organizations must move beyond simply measuring square footage or meeting rooms. Instead, companies should evaluate how their physical spaces support specific organizational goals, including collaboration, innovation, focus work, and social interaction. The process should begin by analyzing how employees currently work and how they intend to work in the future to ensure the workspace supports the organization's direction.