Bajaj Auto marks 25 years of Pulsar with new campaign

Bajaj Auto has released a new television commercial for the all-new Pulsar 150, celebrating the 25th anniversary of the Pulsar motorcycle brand. Developed by Ogilvy, the advertisement serves as a sequel to the brand’s original 2001 launch campaign, featuring returning characters to bridge the brand’s history with its modern identity.

Since its debut in 2001, the Pulsar brand has aimed to shift the Indian motorcycle market from basic mobility toward performance and excitement. Having sold over 20 million motorcycles globally, the brand has transitioned from a domestic Indian proposition to a global performance motorcycle name. Sumeet Narang, President of Marketing at Bajaj Auto, stated that while the brand’s attitude has evolved alongside its riders, its core essence remains ‘Definitely Daring’ and the new Pulsar 150 represents the next step in that evolution.