BAKE INC. launches new coffee confectionery brand and gift sets

BAKE INC. is expanding its confectionery portfolio with the launch of a new brand, ‘A Bite Coffee’, and updated gift offerings for its existing ‘PRESS BUTTER SAND’ line.

‘A Bite Coffee’ is scheduled to open at the Gransta Tokyo commercial facility within JR Tokyo Station on September 16, 2026. The brand focuses on a ‘bite-sized coffee experience’, offering sweets such as cookies, jellies, and tiramisu cream puffs designed to replicate the aroma and flavor profiles of various coffee styles like cafe latte and mocha.

Additionally, the ‘PRESS BUTTER SAND’ brand will release a new lineup of gift sets starting September 1, 2026. These sets are intended for seasonal gifting and include a renewed chestnut-flavored butter sand featuring Italian chestnuts. The assortment includes various combinations of butter sands, cookies, and sablés available through physical stores and online platforms.