Bakers Delight modernizes digital marketing with Boomi

Bakers Delight, an Australian-owned multinational bakery franchise, has modernized its digital marketing systems using the Boomi Enterprise Platform. The move aims to replace rigid, point-to-point integrations with a composable architecture to better manage large volumes of customer, pricing, product, and location data.

The implementation of Boomi’s Data Hub and API Management capabilities allows the company to connect various platforms more quickly and cost-effectively. This technological shift is intended to support rapid decision-making and reduce the complexity of re-engineering integrations when adding new platforms.

Bakers Delight operates over 700 stores across Australia, New Zealand, Canada, and the United States, trading as COBS Bread in North America. The company is preparing for a major technology renewal scheduled for early 2027.