Balaji Telefilms partners with Akanksha Chamola for digital talk show

Balaji Telefilms has launched a new digital initiative aimed at collaborating with online creators and entertainment personalities. The first partnership is with digital influencer and actor Akanksha Chamola, who will host a chat show titled “Not Your Sanskari Show” on her YouTube channel. The program is described as an unscripted, candid interview format featuring celebrity guests.

The company says the initiative will provide creators with strategic support across content strategy, monetisation, audience development and long‑term intellectual‑property creation. Group Chief Revenue Officer Nitin Burman said the focus is on building enduring personal brands rather than isolated videos, and Balaji plans to expand the model by adding more creators in the future.