Balea launches PDRN serum in German drugstores, expanding K‑Beauty trend

German drugstore chain dm introduced the Balea PDRN Power Serum, incorporating the Korean DNA‑derived ingredient polydeoxyribonucleotide (PDRN). The serum, marketed as a regeneration‑focused alternative to hyaluronic‑acid moisturizers, contains 1% rice‑derived PDRN and a 5% ceramide complex, aiming to boost collagen production and skin barrier health.

The product reflects the broader uptake of South Korean skincare innovations in Europe, where Korean routines such as glass‑skin and multi‑step regimens have become mainstream. In parallel, a German beauty editor highlighted five K‑Beauty staples she regularly repurchases for sensitive, mixed skin, underscoring the continued demand for Korean‑origin ingredients and formulations across the German market.