Balkans tourism price shock sparks outrage in Serbia and Croatia

In Serbia's Zlatibor mountain region, a surge in private accommodation construction has driven nightly rates down to as low as €15‑20 per person, offering modern studio apartments for families, retirees and hikers seeking affordable mountain stays.

Meanwhile, on Croatia's Adriatic island of Brač, a visitor from Zagreb reported paying €22 for a single pizza at a local pizzeria, fueling online debate over high food prices on the coast. Both cases highlight growing concerns among tourists about the cost of holiday services in the Balkans, with locals and visitors alike questioning whether such pricing is sustainable for the region's tourism sector.