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[CULTURE] · Germany · 3 sources

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Ballermann launches new animal welfare campaign in Germany

The Ballermann brand has launched a new nationwide campaign in Germany centered on the slogan ‘Mit jedem Bier retten wir ein Tier!’ (With every beer, we save an animal!). The initiative aims to provide a voice and financial support for animals in need through the organization Gut Aiderbichl.

The official launch of this campaign will take place during a large-scale Ballermann party on September 12, 2026, in Wetschen, located in the Diepholz district of Lower Saxony. The event is expected to feature various musical artists, including Mickie Krause, Nancy Frank, Anna-Maria Zimmermann, and Almklausi.

In coordination with its licensing partners, such as the DAB+ party station Ballermann Radio, the brand intends to integrate this charitable message into all its future brand activities and events across Germany.

Entities

Ballermann · Ballermann Radio · Gut Aiderbichl · Mickie Krause · Wetschen

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