BamBam appointed as The Icon of Xpression Beauty for BO PURE X

Merz Aesthetics Asia Pacific has officially introduced BamBam (Kunpimook Bhuwakul) as ‘The Icon of Xpression Beauty’ for the BO PURE X wrinkle reduction program. The launch event, titled ‘Xpression Beauty – See More Me’, aims to promote a new beauty standard that emphasizes natural expression and maintaining one's unique identity through aesthetic care.

The campaign focuses on a shift from ‘correcting’ facial features to ‘caring for and valuing’ them, allowing individuals to maintain natural facial movements, smiles, and emotions. The BO PURE X program utilizes XTRACT TECHNOLOGY™, which has been used globally for over 20 years without reported resistance to the substance.

The initiative is being rolled out across eight countries in the Asia-Pacific region, including Thailand, Singapore, Malaysia, Vietnam, Indonesia, the Philippines, Australia, and India.