Banana Flavors Surge Across Food and Beverage Brands

A recent New York Times profile highlights bananas becoming the latest seasonal flavor in the United States. Barebells introduced a banana‑nut‑bread protein bar, while Mars launched banana‑nut‑flavored M&Ms. Starbucks added banana protein cold foam to its menu and promoted banana‑based drinks, and Dunkin’ rolled out banana syrups and foams. Coffee shop owner Leonid Yuffa describes the trend as “the next pumpkin spice.” Banagua founder Rob Smithson notes bananas’ universal appeal, and global production exceeds 139 million metric tons annually, making the fruit the world’s most‑produced fresh fruit.

The trend spans beverages, confections, and coffee, with retailers using banana‑themed promotions to attract customers and drive sales.