Banco Master celebrity endorsement details revealed

Details have emerged regarding Banco Master’s marketing strategies and high-profile celebrity endorsements. The financial institution contracted presenter Fátima Bernardes for a campaign valued at R$ 5.4 million, intended to run from the second half of 2024 through the first half of 2025. Although the campaign was recorded, it was never aired due to a crisis involving the bank.

Other notable figures have served as spokespeople for Will Bank, a digital bank controlled by Master. These include Real Madrid player Vini Jr., singer João Gomes, and presenter Luciano Huck. The marketing efforts for Will Bank included various themed campaigns, such as the ‘Willimpíadas’ and the introduction of the ‘Will Pay’ platform.