Banco Master executives sought to coordinate social media posts with Pablo Marçal

Ana Mattos, marketing director of Banco Master, requested that influencer Pablo Marçal coordinate his social media posts regarding the bank before publishing them. According to audio recordings sent to banker Daniel Vorcaro on April 5, 2025, Mattos aimed to align content during a period when the institution was attempting to sell 58% of its shares to Banco de Brasília (BRB).

In the communications, Vorcaro instructed Mattos to manage Marçal’s output delicately. He specifically suggested that Marçal focus on the topic of banking concentration rather than discussing the specific difficulties facing Banco Master. This strategy was intended to shift public debate away from the bank's financial situation.

A digital platform named ‘MasterWhats’ has been created to make these investigative documents more accessible to the public. The app replicates a chat interface to display tens of thousands of messages and photos attributed to Vorcaro, allowing users to search through the communications that were previously contained in lengthy police reports.