Banco Popular Dominicano Secures Three Effie Awards

Banco Popular Dominicano received three Effie Awards at the Effie Awards República Dominicana 2026, recognizing the effectiveness of its marketing and advertising initiatives. The "Autoferia 2025 – Lo mejor pasa en el camino" campaign earned a silver award in the Data‑Driven category and a bronze in Finance & Banking, while the "El banco que habla Gen Z" campaign won a silver award in Influencer Marketing. The Autoferia campaign, created with agency Pagés BBDO, used audience analysis, segmentation and a multichannel strategy, resulting in an 11.76 % increase in vehicle‑financing applications compared with the previous year, surpassing its target. The Gen Z campaign, developed with agency Liquid, focused on the communication habits of younger consumers and leveraged influencers to strengthen the bank’s relationship with that segment. The Effie Awards highlight the bank’s approach of combining creativity, data‑driven strategy and measurable business results.