Banco Santander Brazil launches Rewards program with up to 50% points boost

Banco Santander Brazil introduced a new version of its Santander Rewards loyalty program. The scheme rewards customers who concentrate their financial activity with the bank – such as credit‑card use, investments, Pix transfers and salary accounts – by accelerating point accrual up to 50% for higher relationship levels. Participation is free and points can be redeemed for travel, hotels, experiences and shopping.

On 6 August 2026 the bank held a free "WorkCafé Experience" event in São José dos Campos. The session, led by Santander Brazil executive Thiago Mendonça, explained how to earn and optimise points, use the Iberia Club partnership for international flights, and take advantage of the new program’s accelerated benefits. The event showcased the WorkCafé format, a hybrid banking‑café space designed for customer interaction.