Banda Aceh study examines Gen Z halal food consumption

A study conducted in Banda Aceh examines how knowledge, lifestyle, and religiosity influence the halal culinary consumption behaviors of Generation Z.

Using a quantitative method with 100 respondents and multiple linear regression analysis, the research found that knowledge, lifestyle, and religiosity each have a positive and significant partial effect on halal food consumption. Collectively, these three variables account for a 50% influence on the consumption decisions of Gen Z in the region.