Banesco unveils renewed brand identity across international markets

Banesco Banco Universal has introduced a modernized and minimalist brand identity designed to reflect a more intelligent, secure, and connected banking experience. The rebranding is being implemented across all international locations, including Panama, the Dominican Republic, the United States, and Puerto Rico.

During the presentation, founder Juan Carlos Escotet Rodríguez noted that the evolution responds to structural transformations within the financial services sector. He emphasized the institution's history, which began in Venezuela and has expanded throughout Latin America and Europe via Abanca, while highlighting the importance of customer trust and innovation as the bank approaches its 35th anniversary.