Bank Alfalah expands AlfaMall fashion category with designer partnerships

Bank Alfalah has expanded the fashion category on its AlfaMall digital platform through new partnerships with prominent Pakistani designers. The expansion includes brands such as Mohsin Naveed Ranjha (MNR), Shamael Ansari, Annus Abrar, Rang Rasiya, Mariyam D. Rizwan, and Sadaf Fawad Khan.

To facilitate purchases, the platform offers Buy Now, Pay Later (BNPL) options and installment plans ranging from 3 to 12 months using any credit card. Certain products are also available under 0% markup plans. The curated selection features luxury pret, bridal wear, festive collections, menswear, jewelry, and lifestyle products.

Muhammad Yahya Khan, Chief Digital Officer at Bank Alfalah, stated that the initiative aims to provide financial flexibility and create global growth opportunities for the Pakistani fashion industry by integrating secure payments with domestic and worldwide delivery. The campaign also features actor Sanam Saeed to showcase various designer collections.