Bank Mandiri wins Indonesia Customer Experience of the Year award

PT Bank Mandiri (Persero) Tbk has been named Indonesia Customer Experience of the Year - Banking at the Asian Experience Awards 2026. The recognition follows the bank's implementation of an integrated digital engagement model.

To meet rising consumer demand for seamless and contextual services, the institution developed a Customer Data Platform to consolidate transaction histories, demographic details, and digital touchpoints into unified profiles. This architecture supports the Livin’ Personalization feature, which adapts user interfaces and provides custom product recommendations based on individual habits.

Additionally, the bank utilized generative artificial intelligence tools to streamline the creation of marketing content. By linking these AI tools with data insights, the company has been able to produce tailored digital campaigns, resulting in increased response rates and reduced production timelines.