baramood launches fashion-focused handheld fans for ASOBIEXPO 2026

The Korean beauty appliance manufacturer HANIL ELECTRONICS has launched baramood, a brand of handheld fans designed to function as fashion accessories rather than mere cooling gadgets. The brand emphasizes the quality of airflow and aesthetic design, positioning the products as lifestyle items that users can “wear.”

The lineup includes four distinct models: Type #01 Natural, featuring a bladeless ring structure; Type #02 Silky, designed for smooth, high-volume airflow; Type #03 Blast, a compact and foldable option; and Type #04 Stream, which features a large 10,000mAh battery for extended use. All models utilize BLDC motors to balance power and wind quality.

baramood has been selected as the official handheld fan for ASOBIEXPO 2026, a large-scale music and culture festival held at TOYOTA ARENA TOKYO on August 18, 2026. The event, organized by ASOBISYSTEM, will feature 86 artists and creators. The brand plans to host a booth at the festival to allow attendees to test the different wind qualities and purchase products directly.