Barb appoints Jen McLevy as Head of Strategic Developments

Barb, the UK audience measurement specialist, has named Jen McLevy to the newly created role of Head of Strategic Developments. She will oversee delivery of major strategic and operational projects, liaise with stakeholders and research contractors, and report to Chief Executive Caroline Davey.

McLevy joins after eleven years at TRP Research, where she was Associate Director managing complex research projects such as the metadata and monitoring service TRP Helix, working with broadcasters, regulators, production companies and advertising agencies. Her appointment follows Davey’s promotion to CEO in June and the concurrent elevation of Khaled El Serafy to Director of Data and Technology and Luca Vannini to Director of Partnerships and Communications.