Barbara Mróz-Gorgoń resigns as Poland brand promotion plenipotentiary

Barbara Mróz-Gorgoń has resigned from her position as the government plenipotentiary for the promotion of the Polish brand after only 22 days in office. Her resignation follows a major controversy surrounding a report titled ‘Polaków portret własny’ (A Portrait of Poles), which was criticized for significant factual errors, methodological flaws, and the unverified use of artificial intelligence.

The scandal has also brought renewed scrutiny to her previous work on a tourism strategy for the Beskidy region. During a presentation for that project, she described the local residents as ‘Indians of Poland’ due to their unique relationship with nature and spirituality, a comment that has resurfaced amidst the current crisis.

Critics and experts have described the situation as a failure of crisis management and personnel selection within the government. The controversy has generated significant media attention, with advertising value equivalents for mentions of Mróz-Gorgoń reaching approximately 38.6 million PLN.