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[BUSINESS] · Italy · 9 sources

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Barbera d'Asti producers cut yields to manage wine surplus

Producers of Barbera d'Asti in Italy's Piedmont region have decided to reduce maximum authorized yields for the 2026 harvest to combat a growing wine surplus. The Consorzio Barbera d'Asti has lowered the ceiling from 90 to 85 quintals per hectare, a reduction of approximately 5.6%.

Despite the yield cuts, growers report a high-quality, “five-star” harvest. Even though the region experienced its hottest summer on record, sufficient winter and spring rainfall allowed the vines to reach maturity in good condition. The harvest began unusually early, with some picking starting in late July.

The decision to limit production is driven by commercial pressures rather than vineyard conditions. Italian wine cellars are currently heavily stocked, with national inventories up 6.9% year-over-year to more than 5.6 billion bottles. This imbalance, coupled with falling prices and shifting consumer habits, has led the Unione Italiana Vini to report a roughly 10% drop in average Italian wine prices during the first half of 2026.

Entities

Asti · Consorzio Barbera d'Asti · Filippo Mobrici · Piedmont · Unione Italiana Vini