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[BUSINESS] · Italy · 11 sources

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Barilla supports Doctors Without Borders in Italian fundraising campaign

Barilla is partnering with Doctors Without Borders (Medici Senza Frontiere) for the “Biscotti senza frontiere” fundraising initiative. Scheduled for October 23, 24, and 25, 2026, the campaign will span 115 cities and over 200 Italian squares across 19 regions, supported by 2,000 volunteers.

As part of the initiative, Barilla has donated over 100,000 tubes of Grancereale biscuits. For a minimum donation of 15 euros, supporters can receive limited-edition biscuit tins featuring humanitarian aid imagery, such as ambulances and medical kits. This year’s campaign includes a specific focus on mental health, providing a QR code within the packaging that links to a practical brochure titled “Anche questa è cura”.

All proceeds will support the Doctors Without Borders Emergency Fund and various humanitarian projects. The campaign will also be available online through the Doctors Without Borders Solidarity Shop.

Entities

Barilla · Chiara Pisano · Doctors Without Borders · Grancereale · Italy · Medici Senza Frontiere

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