Bariloche expands international tourism and hosts major film production

Bariloche is intensifying its international marketing efforts to attract travelers from the United States, Europe, and Brazil. The strategy aims to promote the Patagonian destination as a year-round destination, highlighting activities beyond winter sports, such as lake navigation, hiking, and local gastronomy.

Simultaneously, the city is serving as a filming location for the Netflix miniseries ‘Gordon’. Directed by Pablo Trapero and Pablo Fendrik, the production features Rodrigo de la Serna and recreates the aesthetic of the 1970s in various downtown streets. The series, inspired by the investigations of journalist Marcelo Larraquy, explores the life of Aníbal Gordon and is scheduled for release on November 18, 2026.