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[BUSINESS] · United States · 2 sources

Barnes & Noble opens new store in Casper, Wyoming

Barnes & Noble opened a new retail location at Blackmore Marketplace in Casper, marking the chain's second store in Wyoming. The opening follows the company's recent growth strategy of delegating store management to local booksellers, a move credited with reversing a long period of store closures.

The grand‑opening ceremony featured Wyoming best‑selling author Craig Johnson, who cut the ribbon and signed copies of his latest Longmire novel, "The Brothers McKay." Company CEO James Daunt said the Casper store has been well received since its soft opening weeks earlier, and the retailer announced special deals and promotions for the opening weekend.

Entities: Barnes & Noble · Blackmore Marketplace · Casper, Wyoming · Craig Johnson · James Daunt