Barquisimeto celebrates 474th anniversary with new branding and health programs

The city of Barquisimeto is celebrating its 474th anniversary through various municipal initiatives in the Iribarren municipality.

Mayor Yanys Agüero officially launched the new city brand, ‘Barquisimeto Suena en Ti’ (Barquisimeto Sounds in You), designed to promote local tourism, identity, and economic development. The brand features colors inspired by the region's famous sunsets and incorporates local symbols such as the Obelisk, the Cathedral, and the Manto de María monument. The launch included the rehabilitation of the Santa Rosa Amphitheater and the pergola walkway.

In addition to cultural branding, the municipal government has implemented a surgical plan to benefit residents. The Municipal Institute of Social Development (IMDES) and the Municipal Institute for Women and Gender Equality (IMMI) conducted sterilization procedures for women, while the Municipal Children's Foundation performed surgeries for children, including adenoid, tonsil, and hernia removals.