Base expands global ecommerce technology operations to Argentina

The global ecommerce platform Base has announced its expansion into Argentina. The company aims to provide technology to brands and businesses to manage multi-channel sales with greater efficiency and scalability.

According to Luciano Basile, manager of Base in Argentina, the platform is designed to help companies automate complex processes such as catalog management, order consolidation, inventory updates, and logistics integration. By centralizing operations through a single interface, the technology seeks to reduce operating costs per order and improve replenishment times. Base currently maintains a presence in more than 20 countries and offers personalized support for local implementations.