BASF leverages global beauty rituals for personal care innovation

BASF is integrating international beauty rituals into market-ready formulations for skin and hair care. Ahead of Cosmetorium 2026 in La Farga de L’Hospitalet, the company is showcasing how global trends can drive innovation to meet changing consumer expectations.

Focusing on regional styles such as Korean K-Beauty, Japanese J-Beauty, Nordic beauty, and Brazilian beauty, BASF is developing concepts centered on layered hydration, skin barrier protection, and minimalist routines. Key ingredients highlighted include Dehyquart®S18, a biodegradable conditioning agent, and Plantigenix™ Bisabolol, a biotechnology-derived solution for sensitive skin.