Basilicata Wins Italy's Top Summer 2026 Tourism Promotion Campaign

Basilicata tourism campaign Basilicata motherland La Gazzetta del Pubblicitario Vito Bardi

The Basilicata region’s tourism board (Apt) secured first place in the national ranking of summer 2026 territorial promotion campaigns, as published by the industry journal La Gazzetta del Pubblicitario. The campaign, titled “Basilicata motherland – Patrimonio vivo,” outranked entries from Umbria and Friuli Venezia Giulia.

The project uses body‑painting artist Lela Peretto to merge Lucanian landscapes with human bodies, creating a distinctive visual language. Director‑general Margherita Sarli said she was “greatly satisfied” with the award, while regional president Vito Bardi called the recognition “confirmation that the path we have taken is the right one.” The ranking evaluated audacity, strategic positioning, emotional impact and art‑direction quality.

The award is expected to boost Basilicata’s visibility and attract tourists, supporting the region’s economic and cultural development.

Entities

Basilicata (region) · La Gazzetta del Pubblicitario · Lela Peretto · Margherita Sarli · Vito Bardi

Claims

What the coverage asserts, and how many sources carry each claim.

[● 3 SOURCES] The campaign was evaluated on audacity, strategic positioning, emotional impact and art‑direction quality. www.corcianonline.it · www.notizie.it · lamilano.it
[● 3 SOURCES] The ranking was published by the industry journal La Gazzetta del Pubblicitario. www.corcianonline.it · www.notizie.it · lamilano.it
[● 3 SOURCES] Apt director‑general Margherita Sarli expressed satisfaction with the award. www.corcianonline.it · www.notizie.it · lamilano.it
[● 3 SOURCES] The campaign placed ahead of Umbria (second) and Friuli Venezia Giulia (third) in the ranking. www.corcianonline.it · www.notizie.it · lamilano.it
[● 3 SOURCES] The campaign “Basilicata motherland. Patrimonio vivo” won first place in the national ranking of Italy’s best territorial promotion campaigns for summer 2026. www.corcianonline.it · www.notizie.it · lamilano.it
[● 3 SOURCES] The campaign used body‑painting technique by artist Lela Peretto to merge landscapes with human figures. www.corcianonline.it · www.notizie.it · lamilano.it
[● 3 SOURCES] Regional President Vito Bardi said the award confirms the region’s right path. www.corcianonline.it · www.notizie.it · lamilano.it