Baskil seeks independent branding for apricots

Stakeholders in the Baskil district of Elazığ have launched an initiative to establish a distinct brand for their apricots, seeking to move away from the established Malatya apricot identity. Following the Baskil Apricot Workshop, a final declaration was released by a coalition including the Elazığ Chamber of Commerce and Industry, Baskil Municipality, and the Elazığ Agricultural Development Cooperative (ETAK).

The declaration calls for the registration of a geographical indication for ‘Baskil Apricots’ to ensure that only products grown within the district carry the label, thereby preventing imitation and product confusion. The organizers stated that ‘dependency under the Malatya apricot umbrella must end’ so that Baskil can create its own brand value in global markets.

The move has sparked discussion in the apricot sector, as Malatya apricots currently hold European Union geographical indication protection. Additionally, the workshop participants raised concerns regarding market manipulation, alleging that some traders may be introducing apricots from other regions, such as Uzbekistan, Iran, and Iğdır, into the local market.