Baskin-Robbins and Animate announce new themed food collaborations in Japan

Baskin-Robbins (B-R Thirty-One Ice Cream) has announced a collaboration campaign with Sanrio titled ‘MY MELODY ♡KUROMI ICE CREAM MODE’. Running from November 1 to November 30, the campaign features Sanrio characters My Melody and Kuromi. Special offerings include double cups with spoon charms, ice cream sets with original sticker books, and themed single sundaes.

Separately, Animate is launching the ninth installment of its ‘IDOLiSH7 Harmony Lounge’ collaboration cafe, themed ‘DREAMY ICE CREAMERY’. Scheduled from November 2 to December 9, the event features an ice cream wagon concept with new visuals of 16 idols in diner outfits. The collaboration includes themed menu items such as the Rainbow Scoop Ice Cream and various gelato cups, alongside original merchandise and birthday drink promotions at Animate Cafe and Animate Gratte locations.