Bastion and BUNTIN merge to form global independent agency network

agency merger BastionBUNTIN independent marketing advertising industry global agency network

Independent agencies Bastion and BUNTIN have announced a merger to create a global independent agency network operating in the United States under the name BastionBUNTIN. The deal unites Australia- and New Zealand-based Bastion with Nashville-based BUNTIN, positioning the new entity as an alternative to traditional advertising holding companies.

The combined network will consist of more than 400 staff members across nine offices, including locations in Nashville, Los Angeles, New York, Melbourne, Sydney, Brisbane, Gold Coast, Auckland, and Wellington. Nashville is designated as the primary hub for North American operations.

Leadership roles for the new structure include Cheuk Chiang as leader of the parent network and Jeff Browe as CEO of BastionBUNTIN. Jeffrey Buntin Jr. will serve as U.S. co-chairman and join the Bastion global board. The merger aims to provide end-to-end capabilities in brand strategy, creative, media, communications, PR, digital, insights, and experience.

Entities

BUNTIN · Bastion · Cheuk Chiang · Jeff Browe · Jeffrey Buntin Jr.

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] Jeffrey Buntin Jr. will act as U.S. co-chairman and join the Bastion global board. campaignbrief.co.nz · www.adweek.com
[● 3 SOURCES] Cheuk Chiang stated the merger creates a model for the future of independent marketing in the USA. campaignbrief.co.nz · campaignbrief.com · www.adweek.com
[● 2 SOURCES] Nashville will serve as the North American hub for the new company. campaignbrief.co.nz · www.adweek.com
[○ 1 SOURCE] Jeff Browe will serve as CEO of BastionBUNTIN. www.adweek.com
[○ 1 SOURCE] The network will operate across nine offices including Los Angeles, New York, Melbourne, Sydney, Brisbane, Gold Coast, Auckland, and Wellington. www.adweek.com
[○ 1 SOURCE] Cheuk Chiang will lead the parent network. www.adweek.com
[● 3 SOURCES] Bastion USA and BUNTIN are merging to form a global independent agency network named BastionBUNTIN in the United States. campaignbrief.co.nz · campaignbrief.com · www.adweek.com
[○ 1 SOURCE] The combined network will employ more than 400 staff. www.adweek.com

Sources

Bastion USA and BUNTIN merge to create new independent agency in the United States [campaignbrief.co.nz]

2 months ago

Bastion USA and BUNTIN merge to create new independent agency in the United States [campaignbrief.com]

2 months ago

Bastion and BUNTIN Are Merging to Build a Global Indie Network [www.adweek.com]

2 months ago