Bastion appointed as social media partner for bp in Australia and New Zealand

Bastion has been appointed as the new social media partner for bp across Australia and New Zealand following a competitive review. The agency will manage bp’s social presence by integrating social strategy, content creation, community management, and social listening under a unified regional approach.

Working with local teams in both markets, Bastion aims to use audience insights to enhance community engagement and highlight bp’s various offerings, including fuel, convenience, loyalty programs, and onsite experiences. The partnership is intended to create greater consistency across bp’s digital channels and build stronger customer relationships through strategic content.