BAT expands VELO Traveller’s Collection with new summer editions

BAT Global Travel Retail (GTR) has expanded its travel retail-exclusive VELO Traveller’s Collection with three new summer editions inspired by Mexico, Spain, and Sweden. The collection utilizes destination-led packaging and storytelling to offer nicotine pouches as collectible products for adult travelers.

The new editions include Tropical Ice for the Mexico and Spain releases, featuring designs inspired by Mexican dahlia motifs and Spanish cultural traditions. The Sweden edition features Peppermint Storm, incorporating imagery related to Swedish summer celebrations. These additions follow previous releases inspired by Japan, the UAE, the UK, and Qatar.

The expansion coincides with reported growth in BAT’s nicotine pouch business. According to the company’s 2026 Half-Year Report, global nicotine pouch revenue rose 65.9% at constant rates, and New Categories revenue increased 18.0% against FY2025. Smokeless Products currently account for 19.8% of Group revenue.